We build things worth keeping.
Obasien Group makes The Wash Guide: apps for Android, iPhone, iPad and Mac, and the Journal, a weekly publication.
Ethos
Most things are made to be replaced.Ours are made to be kept.
The work
Publishing, and software.

Publishing · weekly, on Tuesdays
The Journal
A weekly publication at thewashguide.app, beside the reference pages people search for: a decoder for 45 care symbols and a dosing calculator. Each piece is written from a dated research note, and every finding carries its source.
Read the Journal ↗
Software · Android, iPhone, iPad and Mac
The Wash Guide
Apps that work out the dose and the temperature for the load in front of you, and read the symbols on a care label. One household can mix Android phones and iPhones and still share its detergents and its list of washes.
See inside the apps ↗How the two work together
What the Journal learns, the apps know.
The Journal tells you why. The apps work out what to do.Both draw on the same research.
The record
- Obasien Group Ltd is incorporated in England and Wales.
- thewashguide.app opens.
- The Wash Guide arrives on Google Play, and the first pieces are published.
- The pieces become the Journal.
- The Wash Guide arrives on iPhone, iPad and Mac.
- The care label reader ships, and the Journal goes weekly.
Contact
- General enquiries
- hello@obasiengroup.com
- Legal and press
- legal@obasiengroup.com