ObasienGroup Ltd

London

We build things worth keeping.

Obasien Group makes The Wash Guide: apps for Android, iPhone, iPad and Mac, and the Journal, a weekly publication.

Est. London MMXXVIEthos

Ethos

Most things are made to be replaced.Ours are made to be kept.

The work

Publishing, and software.

Folded wool jumpers on a wooden stool, from the Journal’s piece on wool.
Plate IThe Journal, on wool. Published 25 September 2026.

Publishing · weekly, on Tuesdays

The Journal

A weekly publication at thewashguide.app, beside the reference pages people search for: a decoder for 45 care symbols and a dosing calculator. Each piece is written from a dated research note, and every finding carries its source.

Read the Journal ↗
The Wash Guide on iPhone: “Evening, Nico. What’s going in the drum?”, over the item, colour, material and load for this wash.
Plate IIThe Wash Guide on iPhone, at the start of a wash.

Software · Android, iPhone, iPad and Mac

The Wash Guide

Apps that work out the dose and the temperature for the load in front of you, and read the symbols on a care label. One household can mix Android phones and iPhones and still share its detergents and its list of washes.

See inside the apps ↗

How the two work together

What the Journal learns, the apps know.

The Journal tells you why. The apps work out what to do.Both draw on the same research.

The record

  1. Obasien Group Ltd is incorporated in England and Wales.
  2. thewashguide.app opens.
  3. The Wash Guide arrives on Google Play, and the first pieces are published.
  4. The pieces become the Journal.
  5. The Wash Guide arrives on iPhone, iPad and Mac.
  6. The care label reader ships, and the Journal goes weekly.

Contact

General enquiries
hello@obasiengroup.com
Legal and press
legal@obasiengroup.com